Fishhook friend Steve Dennie with the United Brethren Church HQ in Northern Indiana joined us recently for a roundtable meeting. The topic was PR/Media Relations. Steve wrote a post for his peeps to eat up...sifting out some of the tips for working with a local newspaper. Here are my fave five from Steve's post. You can read his full post here.
- Understand that editors and reporters get scores of phone calls, emails, and voice messages while working on strict deadlines. It's easy for things to slip through the cracks.
- Leave short voice messages, and identify yourself and your church clearly.
- They prefer stories about people, rather than about institutions.
- Don't bombard them with information about every little church event. We get excited about what's happening in our church and want to throw it all out to the public. But before long, they'll just begin ignoring your submissions. Be strategic in suggesting stories. Once a quarter is good.
- A good story angle: how something your church does ties into trends, topics, and issues of interest to the entire community
You can read his full post here. Thanks Steve