I'm finally reading Tribes by Seth Godin. I know. I'm about a year behind everyone else. I believe I'm reading this at the perfect time. There has been a struggle in my head.
Where does my true expertise lie? What to I find at my core to be the niche of my niche. That thing that springs out without a thought?
Since launching Fishhook, I've worked to build upon my experience in corporate communications by paying attention to what I see working (and not working) in church communications and applying what I learn as I work with other congregations. While I think that knowledge base is growing, I'm not sure it is the expertise that is more uniquely me.
On page 9, I wrote the following: my core expertise is not in church communications - it is in listening to church leaders' challenges - and then leading a team of people who do hold deep church communications expertise and I orchestrate their efforts to be part of the solution. And if pressed, I think the thing that is most very "Evan" it's the way I'm wired to lead.
I'm not sure what this means, in terms of Tribes...but it may bring clarity and direction in the focus of this blog. It might. It might not. And now: page 10.
(typed my thumb on iPhone)
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