I'm in my office on Sunday evening, trying to catch up from the end of a nutty-busy last week in advance of a potentially nuttier-busier week ahead. As I do, I'm reminded of the lunch I had last week with John Puckett - Senior Pastor of Dover Christian Church.
In late 2006, we had the good fortune of meeting this fine team through our friends at Traders Point Christian Church. Dover is a small (really small) community (flashing yellow/red light intersection) 8 miles west of Lebanon Indiana. At the time, they had weekly attendance of around 250. We collaborated with their team to create a new logo, tag-line and establish some branding guidelines for them to use as they implemented the brand internally. They knocked it out of the park. What was most rewarding (now that they've "had" their new identity for about a year) was not to be reminded of how fitting the identity is for them, but to see how well they rolled it out and integrated into their communication. They're not done...but they have done many things really well.
Watch in an upcoming edition of Fresh Catch - as we ask John to share how they implemented this new brand identity. John, Wayne, Karen, Jan, Jerry and Keri...Well Done!