I received an email from a company with an excellent reputation for producing web delivered marketing stuff - video, email, etc. In their own marketing email, they assume a position of superiority or knowledge that, depending on who receives it, may not be accurate.
Viral Marketing: Contagious in a Good Way!
It seems like more and more people are throwing out new lingo that you've never heard, right?
At (company name), our native tongue is a foreign language to most. Since it's our job to understand, utilize and recommend the latest in new media, we often forget that outsiders, like yourself, might not have a clue as to what we are talking about. So, over the next several issues, we will continue to share with you our interpretations of the definitions and functions on the most common new media terms.
Now, read that part again...we often forget that outsiders, like yourself, might not have a clue as to what we are talking about.
"Outsiders" like myself might not have a clue? OK, I'm not the most new media savvy guy on the planet, but please don't call me an "outsider." You don't even know me? You're assuming a lot about the reader with that statement. And, is this supposed to be an invitation to engage with your company? Perhaps a better approach might be to say "All this new lingo can be confusing. If you find that it is...we're here to help."
The lesson I learn in this...be careful what you assume about your audience. Be INCLUSIVE...especially in church communication.