It was less than a year ago that I said something like this to a client who was thinking about allowing their pastors the freedom to blog...
"You can't just give your pastors the open platform to blog any more than you would allow any of them to step up on the platform on any given Sunday and take over the pulpit."
YIKES! What a difference a year in time and four months of blogging have made in my mind. At the time, I largely viewed blogs as open season for ranting and raving (which it is for some), but now, I see it as so much more. I just spent 90 minutes at the Indy communication directors round-table lunch and we had a great discussion on future forces that will impact how we do communication ministry. It was a great conversation and I'm with Jenina Cody from Kingsway, who said that the thought of what's ahead is "freeing."
"Freeing" because even in the midst of rapid change and technology enhanced everything, people will still have a deep longing for relationship (beyond just electronically enabled, geographically-unrestricted community) and perhaps the church will be the one place they can find it.