I'm so super proud of Fishhook's Leah Norton. Through a referral from our friend Eric Maloney of Innovative, Fishhook took on a media relations/PR project. One of Innovative's clients, author Traci Bray was looking for a media event and publicity for her new book. Leah, working with Traci and her husband Daniel, Innovative and the publishers developed a book launch event to benefit a local literacy charity and the media push was on. Under Leah's leadership, Traci and her book were featured on all four Indianapolis television news stations, the Indianapolis Star and local AM talk radio 1430. Results in media relations are so tough to predict. Leah did everything right to make the most of the opportunity! Way to go Leah! (by the way, that's Leah in the striped shirt talking with the author at the book signing event.) Want tips for working with the media? Check out Leah's article from the Fresh Catch archives.